At 11:23 a.m. on Thursday, 23 minutes into its second day open to the public, Shake Shack‘s new location in Philadelphia (20th and Sansom) had a line of 15 people out the door. Add in the 20-25 folks in line inside the building. Meanwhile, every dining seat as well as every waiting area seat were also already filled.
So I guess you could say that Shake Shack’s newest outpost was both eagerly anticipated and a big hit. Of course, this is Philly, which loves to hit up new food places and bars as soon as they open, though regular return visits aren’t automatic. Judging by the initial reception, as well as Shake Shack’s success at its other locations, it’s pretty likely that long lines will stay the norm for quite a while. Continue reading


